Meraki

The Meraki New York Experience was designed as an extension of the brand itself，bringing its premium coffee technology into a tangible, human-centered environment.

The central idea, “Time to Upgrade,” became the foundation for the visual system. Rather than treating the event as a collection of individual assets, I created a unified visual language that could move naturally between digital communication and the physical space. Typography, imagery, product presentation, signage, and environmental graphics were developed as interconnected elements, guiding guests through the experience while keeping the product at the center.

The result was a contemporary event identity that positioned Meraki not simply as a coffee machine, but as part of a more elevated everyday ritual.

Visual Design

Event Coordinate